Small and medium businesses (SMBs) are a valuable target market for cyber security firms and technology providers, yet they are often seen as an untapped source of income for the industry. This is according to Integrated Cyber CEO Mike Jayasekera, who says SMBs offer a high-growth market with a billion-dollar potential.
In an interview with GodzillaNewz, Jayasekera said that SMBs are severely under-protected when it comes to cyber security and need increased attention in order to survive the mounting cyber threats they face. He noted that SMBs are increasingly targeted by malicious actors, as the lack of effective cyber defenses makes them easy targets for exploitation.
Jayasekera went on to explain that SMBs need more than just basic cyber security measures; they need competent professionals who can provide comprehensive protection and guidance on the best practices for their particular type of business. Integrated Cyber provides such comprehensive services, working with SMBs to develop detailed cyber security plans tailored to their specific networks.
In addition to the protection SMBs will gain from well-implemented cyber security solutions, Jayasekera points out that their own customers will feel more secure knowing their information is well-protected. This, he says, will lead to increased customer trust and loyalty, in turn leading to more business.
The CEO concluded his interview with a call to action, saying that “if SMBs are to remain competitive, they need to prioritize and invest in cyber security solutions.” For firms that don’t have the resources to do this on their own, Jayasekera recommends seeking the help of professionals, noting that this is “a market that has a real billion-dollar potential for the future.”
With many SMBs unaware of the type of investment needed to secure their networks, it is increasingly important to raise awareness of the threat they face and the solutions available. As Integrated Cyber and other security firms recognize the untapped potential of the SMB market, they should continue to educate these businesses on the need for robust cyber security plans and the rewards such investments can bring.
Small and medium businesses (SMBs) are a valuable target market for cyber security firms and technology providers, yet they are often seen as an untapped source of income for the industry. This is according to Integrated Cyber CEO Mike Jayasekera, who says SMBs offer a high-growth market with a billion-dollar potential.
In an interview with GodzillaNewz, Jayasekera said that SMBs are severely under-protected when it comes to cyber security and need increased attention in order to survive the mounting cyber threats they face. He noted that SMBs are increasingly targeted by malicious actors, as the lack of effective cyber defenses makes them easy targets for exploitation.
Jayasekera went on to explain that SMBs need more than just basic cyber security measures; they need competent professionals who can provide comprehensive protection and guidance on the best practices for their particular type of business. Integrated Cyber provides such comprehensive services, working with SMBs to develop detailed cyber security plans tailored to their specific networks.
In addition to the protection SMBs will gain from well-implemented cyber security solutions, Jayasekera points out that their own customers will feel more secure knowing their information is well-protected. This, he says, will lead to increased customer trust and loyalty, in turn leading to more business.
The CEO concluded his interview with a call to action, saying that “if SMBs are to remain competitive, they need to prioritize and invest in cyber security solutions.” For firms that don’t have the resources to do this on their own, Jayasekera recommends seeking the help of professionals, noting that this is “a market that has a real billion-dollar potential for the future.”
With many SMBs unaware of the type of investment needed to secure their networks, it is increasingly important to raise awareness of the threat they face and the solutions available. As Integrated Cyber and other security firms recognize the untapped potential of the SMB market, they should continue to educate these businesses on the need for robust cyber security plans and the rewards such investments can bring.
