One of Anheuser-Busch’s top marketing executives is leaving the company after Bud Light’s sales collapsed in 2020.
This is the latest of several high-profile departures Anheuser-Busch has experienced within the past year.
David Kroll, a senior vice president and the global chief marketing officer of the company, announced he was leaving his position after just two years in the role.
This comes after a year of tumultuous sales numbers for the brand, with Bud Light sales dropping by 8.2% in 2020 and its market share decreasing to its lowest level since 2000.
The company is now working to turn things around in the future, starting with Kroll’s departure. It has begun the search for a new leader to spearhead marketing efforts in 2021.
Anheuser-Busch plans to put a focus on creating new products and promotions for consumers, as well as expanding into new markets across the globe.
It is an opportune time for creative and innovative approaches to the beer maker’s marketing strategies.
The company will also focus on more strategic partnerships and collaborations with retailers to boost sales. This is key for success in the near future.
For Anheuser-Busch, it is a time to make bold changes in order to retain customers and regain control of the market that once made it the leading beer maker.
The company hopes that by shifting focus and incorporating new ideas, sales will once again reflect the success and market share that they achieved prior to 2020.
Only time will tell if these measures are successful or if the Bud Light brand continues to experience a decline.
One of Anheuser-Busch’s top marketing executives is leaving the company after Bud Light’s sales collapsed in 2020.
This is the latest of several high-profile departures Anheuser-Busch has experienced within the past year.
David Kroll, a senior vice president and the global chief marketing officer of the company, announced he was leaving his position after just two years in the role.
This comes after a year of tumultuous sales numbers for the brand, with Bud Light sales dropping by 8.2% in 2020 and its market share decreasing to its lowest level since 2000.
The company is now working to turn things around in the future, starting with Kroll’s departure. It has begun the search for a new leader to spearhead marketing efforts in 2021.
Anheuser-Busch plans to put a focus on creating new products and promotions for consumers, as well as expanding into new markets across the globe.
It is an opportune time for creative and innovative approaches to the beer maker’s marketing strategies.
The company will also focus on more strategic partnerships and collaborations with retailers to boost sales. This is key for success in the near future.
For Anheuser-Busch, it is a time to make bold changes in order to retain customers and regain control of the market that once made it the leading beer maker.
The company hopes that by shifting focus and incorporating new ideas, sales will once again reflect the success and market share that they achieved prior to 2020.
Only time will tell if these measures are successful or if the Bud Light brand continues to experience a decline.
